In the past two years, the application market has undergone vast changes. In less than nine months the iTunes store reported one billion downloads, and then doubled that number in half the time. The application market has spread to Android, Blackberry, and every other mobile market available.
Having an app for your business or promotion can be a big improvement in marketing to drive traffic and revenue. On the highest end of the spectrum, you can see some game applications making more than $50M off a simple game. Then you also see people who put out basic free apps and still get thousands of downloads for doing nothing. Many discussions we have had with clients don’t even talk about apps because the client thinks it’s clearly going to be too much of an undertaking for their business or don’t even know where to begin.
The Application Development process can be broken down into four steps. These steps include first an Idea, then layout and planning, design and the grand finale of going live.
Development for Applications deals with the programming side of the process. One thing to consider is that development can vary depending on what devices you are developing for.
Even the simplest of applications will take considerable amounts of time to develop; a true sales contender could take a couple months for development, testing and distribution.
Within modern day the vast majority of people use a smartphone on a daily basis. As technologies progress so does opportunity, especially when pertaining to business. Ten years ago a cell phone consisted of nothing but an 1in. x 1in. screen with an antenna, attached to a “brick” on your hip, connecting 2 individuals ( & a ghost it seemed ) in wireless, verbal telecommunication. Now more than 50% of internet traffic is mobile, and programming possibilities are nearly limitless.
What does this mean for business? Efficiency… Maximize your benefits while minimizing efforts and costs. Organize your business with a mobile application; use fewer resources to achieve greater profit, in turn making your business more efficient. Think about your business’ daily operation and the specific steps involved in any given day. What if you could negate the scheduling, invoicing, and inventory hassles and work on the progression of your business?
Using an app for your business promotion can drive traffic and revenue.
Whether it’s for business purposes or playing your favorite game, the application epidemic is in a wide spread. Every business is a unique puzzle, requiring a unique marketing solution, but as you hear lately, “there’s an app for that” if not, we’ll make it…