What do you think of Apple’s new redesign? With the coming of iOS7, Apple moved away from their skeuomorphic design to a flat user interface approach. Though Apple is normally the technology “trend setter”, it seems they owe credit to Microsoft and it’s Windows 8 user interface.
Apple’s iOS 7 is due for release could this be the new trend of 2013?
As it’s now open to developers, we must say we are quite partial to iOS7. Enough in fact we redesigned our site utilizing a flat user interface, let us know what you think in the comment section below!
We look forward to your feedback
Although to the untrained eye it may not seem so but just like actions and words, color has an important impact on communication. Colors depict ones mood, behavior, and possible outlook on a one’s business.
Specific colors are known to have psychological effects such as create hunger, generate excitement, cause anxiety, even maintaining health and happiness. Color theory should be involved in the construction of all business efforts, from the business branding to the web design. By reviewing the top 100 brands in the world you can see the trends at which they construct. According to studies 29% of the top brands use red, 33% blue, 13% use gold/yellow, and 28% use black or gray scale colorations.
View this industry info graphic and compare what color theory means to the top business brands of the world.
Without getting too deep into the details of search engine optimization; content is king! Providing fresh and unique content for your website is a major prerequisite if you want to drive quality traffic to your website. Utilize these content platforms to discuss anything ranging from new product launches to promotions, as well as provide pertinent industry information and news.
When you have an active and updated blog it adds up to 434% more indexed pages with 97% more indexed links. This allows search engines to pick up on your website, sending valuable leads to your sales pages.
The advertising age is near it’s end, it now takes a little more effort than a brand name with an image to draw in potential new clients; 70% of consumers prefer to familiarize themselves with a company via articles than ads.
In the past two years, the application market has undergone vast changes. In less than nine months the iTunes store reported one billion downloads, and then doubled that number in half the time. The application market has spread to Android, Blackberry, and every other mobile market available.
Having an app for your business or promotion can be a big improvement in marketing to drive traffic and revenue. On the highest end of the spectrum, you can see some game applications making more than $50M off a simple game. Then you also see people who put out basic free apps and still get thousands of downloads for doing nothing. Many discussions we have had with clients don’t even talk about apps because the client thinks it’s clearly going to be too much of an undertaking for their business or don’t even know where to begin.
The Application Development process can be broken down into four steps. These steps include first an Idea, then layout and planning, design and the grand finale of going live.
Development for Applications deals with the programming side of the process. One thing to consider is that development can vary depending on what devices you are developing for.
Even the simplest of applications will take considerable amounts of time to develop; a true sales contender could take a couple months for development, testing and distribution.
Within modern day the vast majority of people use a smartphone on a daily basis. As technologies progress so does opportunity, especially when pertaining to business. Ten years ago a cell phone consisted of nothing but an 1in. x 1in. screen with an antenna, attached to a “brick” on your hip, connecting 2 individuals ( & a ghost it seemed ) in wireless, verbal telecommunication. Now more than 50% of internet traffic is mobile, and programming possibilities are nearly limitless.
What does this mean for business? Efficiency… Maximize your benefits while minimizing efforts and costs. Organize your business with a mobile application; use fewer resources to achieve greater profit, in turn making your business more efficient. Think about your business’ daily operation and the specific steps involved in any given day. What if you could negate the scheduling, invoicing, and inventory hassles and work on the progression of your business?
Using an app for your business promotion can drive traffic and revenue.
Whether it’s for business purposes or playing your favorite game, the application epidemic is in a wide spread. Every business is a unique puzzle, requiring a unique marketing solution, but as you hear lately, “there’s an app for that” if not, we’ll make it…
Regular SEO is not the only optimization that needs to be taken into consideration when designing your webpage. Equally as important is local search engine optimization, which is also equally time consuming. The same basic principles apply, quality content and links. However the tactics differ slightly.
A local search can be essential to a small business. Google revealed in 2010 that the portions of result pages that show map are one in 13. Google changed from its Local Business Center to Google Places, to include information such as hours of operation, photos, videos coupons and product offerings.
Keeping all this in mind, here’s what you need to know to tap into local markets.
To begin, list your business in Google Places (a free service). Familiarize yourself with how all the features work including the tools Google supplies such as; tracking of actions, information on maps, driving directions, as well as impressions. It will be important to get ratings and references as well. Don’t forget to also register at Yahoo! Local and Bing Local.
Next verify your business. Search for your brand name online, including the city you are supposed to be listed in. When clicking on your local result you may notice that it has not been verified. If you are not listed, take action. Google pulls the data on this result from some larger business aggregators like infoUSA and attempts to match it, if this data is incorrect it would be important for the owner to take corrective measures.
Following verifying your business, select the categories that best describe your business. Continue to add as much information as possible, including your businesses hours, email, address, telephone number, web address, photos and any other relevant information.
Obtaining listings from local business directories such as Yelp and Merchant Circle can be a tool to increase traffic and exposure. Make sure your information is uniform across all locations.
Lastly, ask for reviews from customers. Offering special incentives or discounts can increase the likelihood of obtaining reviews from customer visits.
One of the most powerful, yet over looked marketing tools in your arsenal is a business card. Business cards are utilized in both big and small time business operations as a tool to make an impression and maintain communication. After a meeting is dispersed, your card is what remains in possession of your prospective client. It that aspect the quality of your presentation may correlate with your efforts and you want to make your impression count.
Business cards can help professionals present a company image by highlighting the services provided by a particular company, which can also help enhance the personal image of a business individual. Production costs of a quality business card are relatively low and yet leave a rather large impression. What information should you put on your business card? Well that all depends on your vision; common information that is found on business cards includes your name, position, company address, and personal contact. However, the information you provide is up to you.
Studies show people are more likely to hold onto a business card at which the find visually appealing. It is highly recommended you include a uniform graphical layout on your business card. You may also include a tag line, a one sentence of beneficial information about your company.
A professionally designed business card can go a long way, having a design that falsely represents your company can have a negative impact on your branding and sales. Leave the designing to a professional and keep doing what you do best, selling yourself and your business.
A company’s brand is of the utmost importance; essentially it signifies your company. Successful companies all possess distinct brands that are highly recognizable in various settings. For example, when you think of Apple, what comes to mind? Innovative, clean, creative are just a few descriptive attributes of the brand. The Apple logo also depicts its characteristics as a business, providing notable customer service and of course quality products.
Brand consistency is just as important as the creation process. Once a brand is solidified, keeping its consistency across all mediums of marketing efforts is a must. Utilizing various or differentiating logos makes it nearly impossible to maintain brand recognition throughout the market place, in turn causing confusion. When a logo is consistently under revision, customers will also lose confidence. A brand should be conceptualized based on uniformity and flexibility to various applications.
Branding is the perceived emotional image of a company as a whole. Brand recognition can work positively for one company, and maybe even negatively for another depending on your product and business model. One may view the McDonald’s arches with disgust, while others wait, salivating in line. When creating a product build the product to represent your brand. The point is to win the loyalty of consumers, creating your logo is just the first step; Brand Recognition is always the end goal. Who would think the pure enjoyment of viewing a cute and talking geico would globally symbolize insurance services?
In this day and age it doesn’t matter if you are a mom & pop shop, or a high-end boutique in silicon valley, portraying the proper business image is vital. Any branded material can depict the overall quality of a business, and it’s common to leave loose ends.
Statistics show that 78% of Internet users conduct their product research online. If your operating an online store it’s obvious that your web presence and functionality are contributing factors necessary to retain a customer base. It’s not until recently that brick and mortar style businesses could utilize the web to drive traffic into their local establishment.
Use technology to your advantage, it’s quite frustrating when conversing with a troubled business owner whom just consistently rejects technology. The truth is as what General Eric Shinseki once stated, “ If you don’t like change, you’re going to like irrelevance even less.” Just because your service or product transaction are not web based does not mean your efforts should follow as well. Twenty percent of Google searches are for local information, and Google maps has over 150 million users. If utilized correctly, the proper tools such as Google Places, Yahoo! Local, and Bing Local, will compete with your current efforts as the top lead generator for your local business.
What does this all mean? In a nutshell your website design has a great chance to be a potential customers “first impression” on your brand. In that case it’s vital to have a well-designed web site that properly portrays your business image and captures the potential clients attention. Whether its fair or not, a potential client will make a judgment about your business based on your web presence alone. When pertaining to digital presence, you receive back the efforts at which you put in. Use what’s given to you (or easily downloadable…), utilize local search engine optimization techniques to make yourself visible in searches.
When it comes to product marketing, computer-generated imagery can produces game-changing results to your advertising campaign. The effectiveness is shown by the vast number of companies utilizing computer generated imagery rather than traditional photography. IKEA for example has shifted more than 25% of their catalog illustrations from traditional photography to computer generated imagery. IKEA, Nike, Ford, and Under Armor are few from a vast list of companies that utilize the benefits of computer generated advertising both creatively and economically.
Using computer-generated imagery in your advertising allows you to open doors with endless possibilities in your campaign, and with less of a budget than before. You may simply utilize computer-generated imagery to portray your products in greater detail than with standard photography. Or call us to create your “super epic, mind blowing, holy sh!t” type image campaign that not only will attract the desired attention, but invoke conversation and brand recognition.
In a nutshell by using computer-generated imagery, the boundaries of what is real is non-existent, and forget about geographic limitations. From a business perspective, CGI can dramatically cut down production costs of particular campaigns. Throughout production of a CGI campaign we shoot each individual component to scene specifications. Then we construct the background through manipulation of several choice photos until we obtain the desired look. Once the scene is set, we place each individual campaign component in place; add a little lighting and elbow grease and you have magic. With The Catalyst Agency and CGI, we’ll have you drinking a Mai Tai on a beach, in Bora Bora faster than a stealth bomber.
Typography is where art meets type! By understanding typography, you can help make it easier for the reader to comprehend the information you are trying to convey.
Well formatted copy will ensure that the reader’s focus is on the content and not wasting effort on trying to read it. Typography is a very important aspect of any web / advertisement development. When used correctly it draws attention to important elements, causing them to stand out.
Utilize this infogrpahic below to familiarize yourself with certain typography key points. Be sure to develop your typography strategy before implementing your next brand development piece.