Although to the untrained eye it may not seem so but just like actions and words, color has an important impact on communication. Colors depict ones mood, behavior, and possible outlook on a one’s business.
Specific colors are known to have psychological effects such as create hunger, generate excitement, cause anxiety, even maintaining health and happiness. Color theory should be involved in the construction of all business efforts, from the business branding to the web design. By reviewing the top 100 brands in the world you can see the trends at which they construct. According to studies 29% of the top brands use red, 33% blue, 13% use gold/yellow, and 28% use black or gray scale colorations.
View this industry info graphic and compare what color theory means to the top business brands of the world.