When it comes to product marketing, computer-generated imagery can produces game-changing results to your advertising campaign. The effectiveness is shown by the vast number of companies utilizing computer generated imagery rather than traditional photography. IKEA for example has shifted more than 25% of their catalog illustrations from traditional photography to computer generated imagery. IKEA, Nike, Ford, and Under Armor are few from a vast list of companies that utilize the benefits of computer generated advertising both creatively and economically.
Using computer-generated imagery in your advertising allows you to open doors with endless possibilities in your campaign, and with less of a budget than before. You may simply utilize computer-generated imagery to portray your products in greater detail than with standard photography. Or call us to create your “super epic, mind blowing, holy sh!t” type image campaign that not only will attract the desired attention, but invoke conversation and brand recognition.
In a nutshell by using computer-generated imagery, the boundaries of what is real is non-existent, and forget about geographic limitations. From a business perspective, CGI can dramatically cut down production costs of particular campaigns. Throughout production of a CGI campaign we shoot each individual component to scene specifications. Then we construct the background through manipulation of several choice photos until we obtain the desired look. Once the scene is set, we place each individual campaign component in place; add a little lighting and elbow grease and you have magic. With The Catalyst Agency and CGI, we’ll have you drinking a Mai Tai on a beach, in Bora Bora faster than a stealth bomber.