Without getting too deep into the details of search engine optimization; content is king! Providing fresh and unique content for your website is a major prerequisite if you want to drive quality traffic to your website. Utilize these content platforms to discuss anything ranging from new product launches to promotions, as well as provide pertinent industry information and news.
When you have an active and updated blog it adds up to 434% more indexed pages with 97% more indexed links. This allows search engines to pick up on your website, sending valuable leads to your sales pages.
The advertising age is near it’s end, it now takes a little more effort than a brand name with an image to draw in potential new clients; 70% of consumers prefer to familiarize themselves with a company via articles than ads.