Typography is where art meets type! By understanding typography, you can help make it easier for the reader to comprehend the information you are trying to convey.
Well formatted copy will ensure that the reader’s focus is on the content and not wasting effort on trying to read it. Typography is a very important aspect of any web / advertisement development. When used correctly it draws attention to important elements, causing them to stand out.
Utilize this infogrpahic below to familiarize yourself with certain typography key points. Be sure to develop your typography strategy before implementing your next brand development piece.