In this day and age it doesn’t matter if you are a mom & pop shop, or a high-end boutique in silicon valley, portraying the proper business image is vital. Any branded material can depict the overall quality of a business, and it’s common to leave loose ends.
Statistics show that 78% of Internet users conduct their product research online. If your operating an online store it’s obvious that your web presence and functionality are contributing factors necessary to retain a customer base. It’s not until recently that brick and mortar style businesses could utilize the web to drive traffic into their local establishment.
Use technology to your advantage, it’s quite frustrating when conversing with a troubled business owner whom just consistently rejects technology. The truth is as what General Eric Shinseki once stated, “ If you don’t like change, you’re going to like irrelevance even less.” Just because your service or product transaction are not web based does not mean your efforts should follow as well. Twenty percent of Google searches are for local information, and Google maps has over 150 million users. If utilized correctly, the proper tools such as Google Places, Yahoo! Local, and Bing Local, will compete with your current efforts as the top lead generator for your local business.
What does this all mean? In a nutshell your website design has a great chance to be a potential customers “first impression” on your brand. In that case it’s vital to have a well-designed web site that properly portrays your business image and captures the potential clients attention. Whether its fair or not, a potential client will make a judgment about your business based on your web presence alone. When pertaining to digital presence, you receive back the efforts at which you put in. Use what’s given to you (or easily downloadable…), utilize local search engine optimization techniques to make yourself visible in searches.