One of the most powerful, yet over looked marketing tools in your arsenal is a business card. Business cards are utilized in both big and small time business operations as a tool to make an impression and maintain communication. After a meeting is dispersed, your card is what remains in possession of your prospective client. It that aspect the quality of your presentation may correlate with your efforts and you want to make your impression count.
Business cards can help professionals present a company image by highlighting the services provided by a particular company, which can also help enhance the personal image of a business individual. Production costs of a quality business card are relatively low and yet leave a rather large impression. What information should you put on your business card? Well that all depends on your vision; common information that is found on business cards includes your name, position, company address, and personal contact. However, the information you provide is up to you.
Studies show people are more likely to hold onto a business card at which the find visually appealing. It is highly recommended you include a uniform graphical layout on your business card. You may also include a tag line, a one sentence of beneficial information about your company.
A professionally designed business card can go a long way, having a design that falsely represents your company can have a negative impact on your branding and sales. Leave the designing to a professional and keep doing what you do best, selling yourself and your business.